Topic: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act)
-
If we are sending out an email marketing blast, do we have to disclose that the emails are for marketing purposes? What are the federal requirements?
—
by
The email solicitations that you are interested in sending are covered by the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”). The CAN-SPAM Act requires that emails with a primary purpose of advertising or promoting a commercial product or services contain the following items: 1. The email must clearly identify itself as an advertisement…