Topic: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act)
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If we are sending out an email marketing blast, do we have to disclose that the emails are for marketing purposes? What are the federal requirements?
The email solicitations that you are interested in sending are covered by the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”). The CAN-SPAM Act requires that emails with a primary purpose of advertising or promoting a commercial product or services contain the following items: 1. The email must clearly identify itself as an advertisement…