Topic: Advertising & Marketing
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Can we advertise a “free” checking account if it would be available only to customers who meet certain preconditions (such as signing up for a debit card or automatic bill payments)?
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Regulation DD and its accompanying commentary describe the types of fees that can be charged on a “free” checking account, along with those that should be avoided. The question of whether a customer can be required to sign up for a fee-free service in connection with “free” checking is not directly addressed. However, the commentary…