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For brochure and other bank advertisements, do we have to display the FDIC logo, or can we simply print the letters “FDIC”? – IBA Compliance Connection

IBA Compliance Connection

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For brochure and other bank advertisements, do we have to display the FDIC logo, or can we simply print the letters “FDIC”?

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Bank advertisements should at least include the statement “Member FDIC.” Using the full FDIC logo is not required, but simply stating “FDIC” without “Member” would be insufficient.

For resources related to our guidance, please see:

  • FDIC Advertisement of Membership Rules, 12 CFR 328.3(c)(1) (“Except as provided in § 328.3(d), each insured depository institution shall include the official advertising statement prescribed in § 328.3(b) in all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution. For purposes of this § 328.3, an advertisement promotes non-specific banking products and services if it includes the name of the insured depository institution but does not list or describe particular products or services offered by the institution. An example of such an advertisement would be, ‘Anytown Bank, offering a full range of banking services.’”)

  • FDIC Advertisement of Membership Rules, 12 CFR 328.3(b) (“The official advertising statement shall be in substance as follows: ‘Member of the Federal Deposit Insurance Corporation.’ (1) Optional short title and symbol. The short title ‘Member of FDIC’ or ‘Member FDIC,’ or a reproduction of the symbol of the Corporation (as described in § 328.1(b)), may be used by insured depository institutions at their option as the official advertising statement. (2) Size and print. The official advertising statement shall be of such size and print to be clearly legible. If the symbol of the Corporation is used as the official advertising statement, and the symbol must be reduced to such proportions that the two lines of smaller type above and below ‘FDIC’ are indistinct and illegible, those lines of smaller type may be blocked out or dropped.”)