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We’d like to give our reward checking account customers a book written by a prominent financial advisor. Would this be seen as promoting the author’s financial advice? – IBA Compliance Connection

We’d like to give our reward checking account customers a book written by a prominent financial advisor. Would this be seen as promoting the author’s financial advice?

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We believe that providing a book on financial advice as an account bonus would be a business decision and would pose a very low risk for your institution. However, if you are concerned that providing the book might imply an endorsement of its entire content, you may wish to consider including a disclaimer along with the book.